Leveraging festivals and various calendar events to spur interaction amongst consumers is commonplace when it comes to brand marketing. April fool’s day tops the list of such events which allow brands to engage in some friendly banter with their fake new launches or just some acts for a good laugh.
Here is a list of some of the brands pulling off April Fools pranks this year:
If you regret being born in the 21st century because you missed out on smelling Abraham Lincoln or are unable to find your own blood sucking Edward, then worry no more Google Nose is here. Google Nose offers you with the sharpest olfactory experience, smells like April Fool’s day?
Jack Sparrow found the treasures and the fountain of youth, but now you have to make no deals with the pirates or the geeky marine archaeologist because Google makes your task of finding treasures easy with its Google Treasure maps.
Google sure knows how to keep it buzzing, and so it unviels Gmail Blue. Bold is blue. Underline is blue. Italics is blue as well. Your message composes in blue. Enjoy!
What if someone told you that your favourite video discovery service is about to be killed! This April Fools’ Day pranked everyone with the news that YouTube is shutting down to prepare to pick the Best Video ever!
ATM is so old schools now, Flipkart wants you to try the newly launched DOC services (Delivery of Cash) by Flipkart!
If the fake Instagram logo doesn’t give it away, hope the last listed feature does! Though not by the brand itself, but it sure is a cruel joke by an app dev on all those hopeful for an instagram app for windows phone?
Sony creating headphones for cats is a small favour in return for the laughs that the cat videos have provided us over the years. Doggie TV and cat headphone, another interest April fool’s day prank to get people talking about your brand. Checkout the full range of Animalia products here
American Eagle launched a video introducing their new skinny jeans, which are nothing but painted jeans on models. The video went viral in no time and got people talking about their brand.
If the brightly coloured Nokia Lumia got you drooling, here is something to satiate that appetite! Nokia has seemingly unveiled a microwave oven!
Lay’s Chille Limon chip’s entire communication is around panga (mischief)! Lay’s took full advantage of the official day of mischief with their print ads that claimed to be India’s First newspaper video Ad. So did you need to turn to page 2 to realize that it was a prank?
Why wait for your bacon to sizzle on the pan when you can feel the taste directly in mouth. P&G has ‘introduced’ a Bacon flavoured mouthwash this April fool’s day.
This All fools’ day, Cleartrip takes a jibe at the Makemytrip website design, loaded with sarcasm and letting the ‘marketing team’ take the blame for a white-space-free website design
‘Advanced Facebookers’ who get paid for using facebook! That’s IBN live’s attempt at pranking their readers. Read more about it here and tell us if it cracked you up.
We’d love to hear about more interesting 1st April pranks you have come across this year, drop in a comment or two